Innovation Management: Strategic Alignment

Strategic Alignment

Strategic alignment is the process of linking innovation strategy with corporate vision, goals, objectives, and strategies.

You can pursue any opportunity you want, but you cannot pursue every emerging opportunity. In an aligned organization, innovative ideas, innovation decisions and innopreneurial actions reinforce each other, and decisions tend to stick.

"The only three things you need to change the World are vision, passion, and action. Keep your vision of the desired future in your mind as you create smaller parts... Without strategic alignment, ideas flutter like butterflies. An inspiring big dream makes ideas line up in a pyramid aimed at the dream result."

~ Vadim Kotelnikov

Example: Silicon Valley Firms

Strategic alignment results as much from tacit understandings as explicit ones. Corporate leaders know that they can never achieve perfect alignment without squelching creativity and experimentation. Organizational norms and entrepreneurial experience continuously reinforce the opportunism from which new discoveries and alignment can spring.

1000ventures

Corporate Innovation System